About Us
Dugout is a unique global media business, co-founded by nine of the world’s biggest football clubs: Arsenal FC, FC Barcelona, FC Bayern Munich, Chelsea FC, Juventus FC, Liverpool FC, Manchester City FC, Paris Saint-Germain FC, and Real Madrid CF.
At the current time Dugout has over 89 partners – football clubs, leagues, and federations, all of whom work collaboratively with Dugout to produce hundreds of hours of video each week.
This exclusive content is enjoyed by tens of millions of fans around the world – on Dugout's own platform dugout.com; through distribution partnerships with major publishers; on social media; and on third-party platforms including Apple and Amazon.
Dugout partners with brands, agencies, publishers, and platforms to deliver incredible football content – and is alone in its ability to mobilise clubs to work collaboratively for brands on activation campaigns, stunning branded content, events, and experiential marketing. Visit www.dugoutworldwide.com.
Content ranges from bite-sized social video to long-form documentaries. Dugout captures the key moments in the football calendar such as the Champions League and El Clásico, as well as being given exclusive access to events such as at key transfer times.
With thousands of hours of archive footage at its fingertips, Dugout is able to work with the clubs to re-visit key moments in football history and build amazing box-sets of players as their careers develop and as they move from one club to another.
Dugout is headquartered in London and has regional commercial and content teams based in its offices in Istanbul, Cairo, and Singapore, with representation in Paris, Munich, Barcelona, Milan, Hanoi, and Jakarta.
Press releases
Tigres UANL joins Dugout to expand its presence in Mexico and...
Tigres UANL joins the world’s top clubs, national football federations and leagues as... read more
21.01.2020 • By DUGOUT
